The benefits of using animated GIFs in email signatures Still, most web-based email clients and native mobile mail apps display animated GIFs without issues. What works in Gmail can render differently in Outlook 365 or Apple Mail. Using an animated GIF in email signaturesīefore deciding whether animated GIFs in email signatures are right for you, it’s important to note that HTML in email clients works differently to HTML on websites. They are also widely supported across all web browsers. These are then presented in a specific order to simulate movement.Ĭreating GIFs is straightforward, which is why you can find so many online. It is an image encoded using the graphics interchange format (GIF) to contain a number of frames in a single file. In lay terms, an animated GIF is a simple animation. However, they should be used with caution. It’s not surprising that animated GIFs in email signatures are popular because they've been around for some time. An animated GIF in email is also something that has been a staple of email marketing campaigns for years. The GIF image format is perfect for supporting animations and can be found all over the Internet. Instead, follow the instructions to Link to video in Messages to display a video thumbnail with a “Play” icon on top of the image.Animated GIFs are popular. Only one major email client, Apple Mail, supports these tags, so it's best to avoid embedded media and consider an alternative. Embedded mediaĪutoplay and click-to-play media won't play in an inbox unless your contact's email client supports HTML5 and tags. Avoid HTML forms, and consider an alternative. Some email clients will display forms, but unfortunately, contacts won't be able to submit them. Text fields, text inputs, radio buttons, and checkboxes are simple HTML form elements, but the submit button often requires Javascript. Instead, try gifs to make your content more engaging. Flashįlash displays animations and graphics on websites, but most email clients block it. Instead, link to the content you want to display in your campaign. Iframes often contain scripts, so most email clients block them. Inline frames are often used to insert advertisements, video, audio, or forms in other websites. Iframe ElementsĪn (inline frame) is an HTML element that embeds content from one website into another. Try gifs to make your content more engaging. It's common in websites, but the vast majority of email clients block scripts since they can hide malicious content. JavaScript is a programming language that makes web content interactive. The following elements are blocked by nearly all major email clients. Email viewing panes are narrow, so they'll cut off your message if it's wider than 600-800px. Your contacts often open campaigns on mobile devices or in the preview pane of desktop email clients. Here is a guide for you to know which email clients do and do not support web fonts. If an email client doesn't support a web font used in your campaign, we'll replace it with a standard font instead. The editing toolbar allows you to use standard fonts and a select number of custom web fonts. Background images don't render in every email client, and may appear differently in mobile clients, so it's important to thoroughly preview and send a test message before you send them to your audience. If you use a custom HTML template, you can add a background image with our template builder. Background imagesįinalsite Messages supports background images in the preheader, header, body, column, and footer sections of our drag-and-drop templates. If you upload a GIF directly, your animated content must be edited first. Some email clients don't support animated GIFs, but if you would like to include a GIF in your campaign, you can insert one into your campaign directly from Giphy. Not all email clients support these elements, so we recommend that you thoroughly preview and test your campaigns before you send them to your entire audience. Include certain elements, like background images and custom fonts, in your Message templates.
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